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True North Collaborative is a partnership of local, Minnesota brands that foster joy while making it easy and fulfilling to make socially-responsible shopping choices.


Our mission is to strengthen the small business economy through experiential retail. 

We produce interactive pop-up shops and events that feature small, diverse businesses, emphasizing sustainable, women- and BIPOC-owned brands.  


Our activations combine merchandising with delightfully whimsical encounters, seasonal-inspired classes, and activities for all ages.

As a social enterprise, we bring diverse small businesses and consumers together to not only grow and strengthen the local economy, but also to re-imagine the role brick-and mortar shops can play in community building.

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