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The studio is a space to activate the retail happenings of the Twin Cities.

As a blank slate for innovation, the True North studio provides small businesses the opportunity for brick-and-mortar experimentation whether it be with experiential design, hybrid event planning, hospitality training and retail merchandising.


It is also a place for the community to gather whether it be for a book reading or a team meeting - the doors of the studio are open to initiatives at the intersection of culture and commerce.

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It was once a dive bar called Aura that was the go-to for Uptown workers at last call.


Have an idea for an event and looking for a host? Planning a business concept and need a space to incubate?